MALIQUE

 

Malique Ibrahim (born August 21, 1977), is a Malaysian rapper, record producer, lyricist and composer. In addition to his solo career, Malique is one half of the hip hop duo Too Phat. Malique is one of Malaysia's best-selling music artists. Including his work with Too Phat, Malique has achieved six AIM winning albums, twelve AIM awards and 14 chart singles. As a solo artiste and producer, Malique's songs have sold over 5.4 million digital units cumulatively (as of December 2015). 

Life and career

1977–98: Early life and beginnings

Malique was born on August 21, 1977 at Hospital Sultanah Aminah, Johor Bahru, Malaysia. He is the youngest of three children of Ibrahim Abdullah and Asmah Mohamed. Malique is of Malay, Thai and Arab descent. His father Ibrahim worked as an English teacher with MRSM. Malique's older brother and sister work in finance and law. 

Malique spent his first few formative years living in the United States while his father furthered his studies in the field of Linguistics. 

Upon the family's return to Malaysia, Malique attended SRK Ismail (1) in Muar, Johor. He was then offered a place in an SBP (Sekolah Berasrama Penuh) school. Malique attended secondary school at Sekolah Alam Shah in Cheras, Kuala Lumpur from 1990 to 1992, and was then offered a place in MRSM Taiping's elite Special Education Program (Malay: PKP, or Program Khas Pendidikan). Malique graduated from MRSM Taiping in 1994. 

As a child, Malique demonstrated talent in storytelling and essay writing and won a writing competition. In primary school, his essays were so well written that he was accused of plagiarism, and was called before a panel of teachers. His writing was then proven to be authentic. Malique's interest in music and hip hop began in his teens, while listening to LL Cool J's Walking With a Panther LP, a gift from his family. He then moved to Kuala Lumpur to further his A Levels at Maktab Sains MARA, Cheras. He then met Joe Flizzow and moved to Subang Jaya. During this time, Malique and Joe began performing as a group at underground gigs, pursuing the group's musical potential in what would soon be known as Too Phat.

 

1998–06: Early career, Too Phat

On March 28th 1998, Too Phat performed their first gig at Malibu Cafe, Jalan Sultan Ismail, Kuala Lumpur. Soon they were offered recording deals from Ahmad Izham Omar at Positive Tone and also Strange Culture Records. Due to their "underground" mentality, the group chose to sign with the more indie Strange Culture Records and released two demos. The demos did not do well, and in 2000 Too Phat switched over to Positive Tone. Under Positive Tone, Ahmad Izham Omar gave Too Phat complete creative freedom and liberty to do as they wished, and production for Whuttadilly? began. Recording at Platinum Studios which shared the same building as Positive Tone was the first real studio experience for Too Phat. Whuttadilly? was released in 2000, launching the biggest hip hop act in South East Asia at the time. 

 

2006-07: Hiatus, Qarma Musiq & Production of OK

After three successful albums, Too Phat released their last album together; Rebirth to Reality. Malique's last public performance was an opening by Too Phat for Kanye West in 2007. Immediately after, he took a hiatus from 2007 to 2008 to focus on the writing and production of his solo album OK

OK (released in 2008) would be independently produced, and the first LP after his release from EMI Music. Malique made his co-producer D'Navigator a partner in his brand new recording label Qarma Musiq. D'Navigator was also musical arranger for nearly the entire double disc album OK. The album took a year and a half to produce, including the inlay and cover artwork which Malique directed himself. 

In order to fund the production of the album, Malique printed CD's with two unmastered songs; Assalamualaikum featuring Adeep Nahar and OK featuring Cat (Farish) Fabuloso. He then sold the CD's by hand with nothing but his signature on the cover. The unreleased CD's were purchased mostly by acquaintances in the hip hop community and music industry as well as a handful of fans as a show of support. 

The final product was a 20 song double disc album, with 15 songs in Malay. However, the majority of listeners still wanted Too Phat and were doubtful about Malique's potential as a solo artiste rapping in Bahasa Melayu. As a result, he had difficulty marketing his album. Many major record stores refused to distribute OK, convinced that it would not sell unless it was a Too Phat album. Malique then approached small independent record shops, and decided to launch his album from The Super Sunday Store; an indie music and apparel store located near Sungei Wang Plaza. At the end of the launch day, only six albums were sold.

To coincide with the launch, Malique released a single from the album called Mantera Beradu featuring composer and folk singer Datuk M. Nasir. Mantera Beradu went straight to radio charts in Malaysia, at number one for three consecutive months. After the success of Mantera Beradu, Malique was approached by Warner Music Malaysia and offered a distribution deal, which he accepted, and which was to become a long-term partnership with Qarma Musiq. Distributed by Warner Music, OK was placed at all major record stores and finally available to the masses. Ahmad Izham Omar, former executive of Positive Tone, reviewed the album and said "OK is one of those albums that have managed to combine superb artistry with a deliberate and focused mass appeal. And that's not easy to do." 

"'OK' the album is like a buffet of insights and stories." - Trix, of Dose Two
"OK is definitely better than OK. It is both seminal and a must have." - Emceedavid

The album OK also introduced several new singers including Najwa Mahiaddin in Kau Yang Punya, Chi Qa in VVS1 and Elvira in Pergi Jauh. The single Mantera Beradu has sold over 1.2 million in digital units to date. Kau Yang Punya, a remake of The Roots song You Got Me, did well in Indonesia, making it to the top 10 on radio charts. 

Two thousand physical copies of OK were sold and the album was never reprinted, turning existing copies into much sought after collector's items. OK also won best Hip Hop Album, Best Hip Hop Song (Mantera Beradu) and Best English Song (KL Streets) at the 2009 AIM awards, in which Malique was also nominated for Best New Artiste.

2009–10: K.O The Mixtape

In early 2008 Malique was approached by old acquaintance DJ Fuzz of Teh Tarik Crew and Bum Squad DJ's and the meeting led to the production of a mixtape titled K.O The Mixtape. Co-produced by DJ Fuzz and Malique and distributed under Warner Music, K.O comprised of 19 songs, mostly remixed versions of songs from Malique's OK album. The first single to be released from K.O The Mixtape was Cerita Kedai Kopi featuring Salam. Cerita Kedai Kopi was a remix of Malique’s existing song Rahsia. The song followed in the footsteps of Mantera Beradu, remaining in the top five on charts for half a year. K.O The Mixtape won Best Hip Hop Album, and Cerita Kedai Kopi won best Hip Hop song at the 2010 Anugerah Industri Muzik (AIM) awards, earning DJ Fuzz his first two AIM accolades and Malique his tenth and eleventh awards. Two thousand physical copies of K.O The Mixtape were sold and again, no reprints were made. 

 

2010–present: TKO (releasing 2016)

In 2010 Malique began production on the final album in his trilogy of releases, titled TKO. The album is currently still in production however several completed singles have been released throughout 2010 to 2012. The first was the double launch of Senyum and Perang Dah Tamat. Senyum was Malique's second collaboration with Najwa Mahiaddin after Kau Yang Punya (2008), a song he tributes to his wife and daughter. Perang Dah Tamat is a pro-peace anthem featuring nasyid group Rabbani. Senyum outdid Perang Dah Tamat, earning a top five spot on radio charts for four months. Soon after the release of Senyum, Malique's music arranger and business partner D'Navigator decided to pursue his own business venture, and the two parted ways on good terms.

Having earned the music industry's attention as a producer, Malique was then commissioned by third parties to produce songs. He partnered with Tripdisz as his music arranger and co-producer. The first was a song for singer Amanda Imani titled Cemburu, in which Malique was featured. This was followed by satellite media network Astro who wanted a soundtrack for their TV series Jangan Ambil Padang Kami, the song produced was titled Bangun Harimau Bangun. Soon after, a government agency commissioned Malique and Cat Farish (of the Fabulous Cats) to produce a remake of the 1990's propaganda song Setia.

In 2011 Malique was also approached by comedian, actor and TV presenter Zizan Razak who was interested in his demo for Bawaku Pergi, which was previously commissioned for rock singer Ella. Bawaku Pergi was released under Qarma Musiq and sung by Zizan and Kaka Azraff. The song never made it to the charts, as it's lyrics were misinterpreted by the Ministry of Culture who called for the song to be banned. Despite the little to no airplay, Bawaku Pergi still managed to generate a substantial amount of digital sales and the official video has over 8.3 million views on YouTube (as of January 2016).

At the end of 2011 Malique released Aku Maafkan Kamu featuring legendary pop singer Datuk Jamal Abdillah. The song was again top three on the radio charts for four months and earned over 3.2 million views on YouTube before the release of Teman Pengganti, a duet performed by Malique and Black Hanifah of reality TV show Mentor. The song was commissioned by Monkey Bone Records, and written, produced and performed by Malique. Teman Pengganti topped the charts at number one for an unprecedented six months and remained on most charts for nearly a year. 

Black performed Teman Pengganti at the 2011 Anugerah Juara Lagu. Malique was absent during the performance and replaced by newcomer RJ and the song won an award for Best Performance. Teman Pengganti and Aku Maafkan Kamu were both nominated in the same category for Best Hip Hop Song at the 2011 AIM awards. The award went to Aku Maafkan Kamu, making it Tripdisz's first AIM award and Malique's twelfth. Malique and Black Hanifah also won the Flava Award at the 2012 Shout! Awards for their work on Teman Pengganti

 

Other ventures

In 2008 after the success of Mantera Beradu, Malique realized the need for making his music more widely available and entered a non-exclusive distribution deal with Warner Music Malaysia. To date, Warner Music Malaysia has successfully marketed most of his best selling singles including Mantera Beradu, Cerita Kedai Kopi, Senyum, Aku Maafkan Kamu, Bawaku Pergi and Teman Pengganti. In 2009 Malique expanded by signing under Sony Music Malaysia in a similar non-exclusive distribution deal. Under both labels, Malique managed to market both popular singles and lesser known cult favorites such as Salut featuring his protegè Ariz. 

For a short time between 2009 and 2010, Malique began giving rap classes under a workshop called the Qarma Musiq Rap School. Apart from coaching aspiring rappers about the art of rhyming and flow, he also dispensed invaluable advice about how to market a demo and how the recording process worked. Students would finish the workshop with a demo in hand, recorded at Qarma Studios and overseen by Malique. The purpose of the rap school was to produce quality rap writing, which Malique felt was short in supply. The rap school is no longer running. Amongst his students was Ariz whom Malique found to be most promising. Upon completion of the workshop, Qarma Musiq signed Ariz as it's second recording artiste after Malique. During his two years with Qarma Musiq, Ariz released two singles; Bukan Untukumu featuring Kat of Mentor, and Yang Terbaik Dari Ladang featuring actress Liyana Jasmay and Malique. Both songs were composed and produced by Malique, while Ariz wrote his own verses. Malique also featured Ariz in his single Salut. In 2010, Ariz decided to pursue a career in a different field and was amicably released from Qarma Musiq. 

 

Formation of Qarma Musiq

Qarma Musiq was established in 2008 as a label for the album OK to be released under. Malique shared equal shares with D'Navigator who resigned from the company in 2010, leaving it wholly owned by Malique. In 2010, Malique was released from EMI Publishing and Qarma Musiq took over as his publisher. Malique chose the name Qarma to convey the clean work ethic of the label, vowing that the mistreatment of artistes and unfair distribution of royalty that he experienced under various other labels would not occur. The company colors are black and white. The Qarma Musiq website (www.qarmamusiq.com) also contains an online shop in which new singles and merchandise are occasionally available for purchase. 

In January 2015, Qarma Musiq signed Nukilan as an artiste, and the group debuted in Rindu, a duet with Indonesian singer Shae. Rindu was released in February 2015 followed by the group's second single Aduh Neng in April 2015.

 

Writing

Malique is known for his elegant lyrics and flow. His lyrics are often meaningful, touching on subjects like current issues, humanity and family. Malique's lyrics also reflect the depth of his love for knowledge, history, literature and world cultures. In the latter part of his career, he generated interest from the non-urban listeners for his lyrics in Bahasa Melayu. Malique is particular about grammatical accuracy, choosing classical words over "street slang" in rap (except when it serves the song, as in Rahsia). He delivers his lyrics in bahasa baku (english: standardized language) as he believes the beauty of the Malay language is best showcased in this manner. 

"...the real master strokes of the album has got to be in the poetry laid on top of these beats. Malique's words and rhyme slither effortlessly and charmingly into your ears, a most pleasing experience indeed. His choice of words and innovative rhyming meters is a work of art, as if chiseled into form from a swirling mass of seemingly-disconnected words that must be perpetually surrounding his consciousness. The fact that this progressive approach to rap and rhyme has been done mostly in the Malay language is a landmark event in itself. I daresay that this album deserves to be studied, not just by hip-hop fans, not just by music fans, but by Dewan Bahasa Dan Pustaka itself." - Ahmad Izham Omar
 

Marketing

The success of Malique's music has been achieved with little to no conventional advertising. Malique is rarely seen in public and he does not own any social media accounts. He does not attend events and awards ceremonies, give interviews, do shows, or even appear in his own music videos. For the song Aku Maafkan Kamu, he cast Zizan Razak in his place. Black Hanifah appeared alone in the video for Teman Pengganti. In the e-book Projek Buku, published by Adly Syairi Ramly, Malique explains that "visuals in a business of audio, is sheer suicide". In a separate statement, Malique said "I want to be known for my music rather than what I wore, what I ate or who I dated."

 

Influences and technique

Malique typically penned his lyrics in a black Moleskine journal, however after his solo album OK, he stopped putting pen to paper and began writing and storing his lyrics completely in his mind. He is also known throughout the industry as a perfectionist, sometimes discarding entire songs and starting over from scratch because he was unhappy with them. He also frequently changes his mind about a featured artiste or musical arrangement, and pushes his colleagues and artistes to the limits of their skills. Early in his career, disappointments often led him to lose his temper, and as a result, he did not always get along with people outside the line of production. Only a few who shared his working ideals managed to maintain an extensive and productive working relationship with Malique.

"Malique's infamous perfectionist ways is evident in the quality of this indie effort (Qarma Musiq) and it's apparent upon unfolding the album sleeve itself" - Trix of DoseTwo
"Malique, as a musician is a perfectionist in every sense of the word. This can be seen in the Too Phat recordings and I have personally witnessed the man’s work ethic. Therefore, it comes to no surprise that when he decided to make a solo album, it would result in something monumental no less." - Emceedavid
"That being said, Malique’s intensity really did push us and kept us on our toes. Others might say that he was too much of a perfectionist, I say that he was someone I learnt a lot from." - Ahmad Izham Omar

During the writing and production of his album OK, Malique ate and slept very little, and in the process he lost a great deal of weight. Having previously been known for his muscular physique (in Too Phat), his weight loss spawned rumors about illnesses. Deep in the process of lyric writing, Malique has been known to have skipped one or two days of meals, even spending nights and weeks at Platinum Studios so that he could record directly the next day. 

 

Alter egos

Malique used the alter ego Que Chill during his time in Too Phat. Later on in his solo career, he refers to himself as the General. 

 

Featurings and productions

Malique has featured over 50 artistes both as part of Too Phat and his solo career. The most notable of these include:

Warren G (Just a Lil bit)

(The late) Datuk Sharifah Aini (You)

Dato’ Siti Nurhaliza (Dua Dunia)

Inul Daratista (How Me Seksi)

Datuk M. Nasir (Mantera Beradu)

Akil the MC of Jurassic 5 (Assalamualaikum)

Datuk Jamal Abdillah (Aku Maafkan Kamu)

 

Personal life

Family

In 2005 Malique met and began dating Malaysian actress Melissa Maureen Rizal. The couple kept their relationship profile low and out of the public eye. On June 6th, 2006, Malique and Melissa were engaged and set the date for their wedding two years later on August 8th, 2008. Malique and his fiancée were married in an intimate ceremony held in Nusa Dua, Bali. The akad nikah was attended only by the couple's immediate family and a handful of close friends; amongst them D'Navigator, DJ Fuzz, DJ T-Bone and Joe Flizzow. Malique and his wife have four children; Inca Medina (born 2009), Rumi Arjuna (born 2011), Chasca Maya (born 2013) and Ezra Aditya (born 2015). Malique and his family reside in Damansara, Petaling Jaya.

 

Health 

Malique has been subject to rumors about his health, particularly after the release of the song Teman Pengganti. The rumors include a brain tumor, cancer and even death. To this date, Malique has had no major health issues. 

 

Controversies

The biggest controversy during Malique's career was the call for his song Bawaku Pergi (performed by Zizan Razak and Kaka Azraff) to be banned from radio airplay. The lyrics were misinterpreted to be misleading for youths, inviting runaway incidents. In a statement released via Qarma Musiq’s website, Malique clarifies that the lyrics were written as a sequel to his previous release Pergi Jauh. The banning of Bawaku Pergi caused an outcry about the hard-handed tactics of certain groups and authorities. 

 

Discography (Solo)

OK (Album, 2008)

K.O The Mixtape (Album, 2009)

TKO (Album, releasing 2016)

 

Awards and nominations

SALES AWARDS

 

Teman Pengganti (Malique featuring Black): 10X Platinum Award for digital sales over 2 million units

Aku Maafkan Kamu (Malique featuring Jamal Abdillah): 6X Platinum Award for digital sales over 1.3 million units

Mantera Beradu (Malique featuring M. Nasir): 3X Platinum Award for digital sales over 700,000 units

Cerita Kedai Kopi (Malique & DJ Fuzz featuring Salam): 3X Platinum Award for digital sales over 700,000 units

Senyum (Malique featuring Najwa): 3X Platinum Award for digital sales over 600,000 units

Bawaku Pergi (Zizan & Kaka): Platinum Award for digital sales over 300,000 units

 

Anugerah MACP 2014

Most Performed Malay Song: Bawaku Pergi (Zizan & Kaka)

Composer & Lyricist: Malique

 

Anugerah MACP 2013

Most Performed Malay Song: Bawaku Pergi (Zizan & Kaka)

Composer & Lyricist: Malique

 

INDUSTRY AWARDS

 

Anugerah Industri Muzik ke-19 (2012)

  1. Best Hip Hop Song (Aku Maafkan Kamu, Malique featuring Jamal Abdillah)

 

Anugerah Industri Muzik ke-17 (2010)

  1. Best Hip Hop Song (Cerita Kedai Kopi, Malique featuring Salam)
  2. Best Hip Hop Album (K.O The Mixtape, DJ Fuzz & Malique)

 

Anugerah Industri Muzik ke-16 (2009)

  1. Best Hip Hop Album (OK, Malique)
  2. Best Hip Hop Song (Mantera Beradu, Malique featuring M. Nasir)
  3. Best English Song (KL Streets, Malique featuring Lah Ahmad)

  

Anugerah Juara Lagu 2013

  1. Best Performance (Black & RJ, Teman Pengganti)

 

Shout! Awards (2012)

  1. Flava Award (Black & Malique)

 

Voize Awards (2009)

  1. Best Producer (Malique & D'Navigator for Mantera Beradu, Malique featuring M. Nasir)

 

 

COPYRIGHT © 2016 QARMA MUSIQ SDN. BHD.